Privacy Policy

New Haven Direct Connect Privacy Notice

Last Updated: March 16, 2023

Welcome to New Haven Direct Connect! This Privacy Notice describes:

  • How we collect, use, disclose, and protect the personal information (defined below) of Customers (defined below) and other Site users (defined below) (“you“).
  • The types of information we may collect from you or that you may provide when you contact us or visit the New Haven Direct Connect Sites (defined below).
  • Our practices for collecting, using, maintaining, protecting and disclosing that information.

If you do not agree with our policies and practices, your choice is not to use our New Haven Direct Connect Sites, or any New Haven Direct Connect Services. By accessing or using the New Haven Direct Connect Sites or using New Haven Direct Connect’s Services, you indicate that you understand, accept, and consent to the practices described in this policy. We will from time to time update this Privacy Notice as necessary to ensure that it remains accurate and up-to-date. Your continued use of the New Haven Direct Connect Sites or New Haven Direct Connect Services after we make changes indicates that you accept and consent to those changes, so please check the Privacy Notice periodically for updates.

What Does New Haven Direct Connect Do?

New Haven Direct Connect is an innovative company that facilitates your ability to purchase high quality food items from beloved greater New Haven, CT brands, and have them delivered to your home (“Products”) by a third party service (“Delivery Service”) (the “Services”).


We connect with our Customers in the following ways:

  • Advertising to compel people to visit our website
  • Various referral program incentives
  • Word of mouth


When providing our Services for our Customers we process personal information about individuals on their behalf and at their direction, as outlined in this Privacy Notice. This Privacy Notice does not explain how our Customers, Delivery Services, or other third-parties may process your personal information.

What this Privacy Notice Covers

  • Personal Information Collected From New Haven Direct Connect Sites: This Privacy Notice applies to all users of New Haven Direct Connect websites (for example, <New Haven Direct> and web applications each a “New Haven Direct Connect Site” and collectively “New Haven Direct Connect Sites“).
  • Personal Information About Customers: We collect personal information about Customers in order to provide our Service.


This Privacy Notice does not apply to the processing of personal information in the context of working as an employee, agent, job applicant, contractor, or other member of New Haven Direct Connect’s workforce.

What is Personal Information?

“Personal information” is information about you which (i) can be used to identify, contact or locate you; (ii) can be combined with other information that is linked you; or (iii) is defined as “personal data” or “personal information” by applicable laws or regulations relating to the collection, use, storage or disclosure of information about you. Personal information includes contact information (e.g. email address, mailing address, or telephone number), online information (e.g. IP addresses or other identifiers), and other data which can be used individually or in combination with other data to identify an individual (such as gender, age, or general location).

What Personal Information We Collect About You

We may collect the following categories of personal information from you when you use our Services:

  • Identifierslike your name, address, telephone number, email address, unique personal identifier, IP address;
  • Internet activityon New Haven Direct Connect Sites;
  • General location datalike your street address, city, and zip code;
  • Other personal informationthat you voluntarily provide to us via forms, communications (phone calls, emails, messages, etc.);
  • General information about your purchase patterns, preferences and subscriptions to our Services;


How We Collect Your Personal Information

We collect and process personal information in the following ways:

Personal Information You Provide Directly To Us.

New Haven Direct Connect collects personal information from you when you:

  • Provide it to us through one of our New Haven Direct Connect Sites;
  • Provide it to us using a technology integrations on a third-party sites. When we do this, you will see the “Powered by New Haven Direct Connect” or similar notice with a link to this Privacy Notice;
  • Contact us via email or phone to communicate with us;
  • Provide your contact information on a form and submit it to us;
  • Connect with our social media pages;
  • Sign up for marketing, an event, a contest, or other offering we may present;
  • Volunteer personal information to us.


Personal Information We Collect Automatically.

When you access a New Haven Direct Connect Site or New Haven Direct Connect web application, we automatically collect personal information associated with your access and use of the site. This information may include your internet protocol (IP) address(es), the region or general location where your computer or device is accessing the internet, the browser type, operating system and other usage information about the use of the New Haven Direct Connect Site(s), such as your page-views, referral URLs, etc.  New Haven Direct Connect collects and uses this type of information to help us understand how users interact with the New Haven Direct Connect Sites, to provide you with a more relevant experience, and to enhance our business offerings.  We have a legitimate interest in learning how to improve our New Haven Direct Connect Sites, our Services, customer engagement, marketing, and advertising.

New Haven Direct Connect and its authorized partners may use cookies and other information gathering technologies on New Haven Direct Connect Sites for a variety of purposes. These technologies may provide us with personal information, information about devices and networks you utilize to access our New Haven Direct Connect Sites, and other information regarding your interactions with our New Haven Direct Connect Sites. Please review our “Cookies” section below to learn more about how we use cookies.

Personal Information We Collect From Others.

On occasion, New Haven Direct Connect receives personal information about individuals from third parties. In particular, we may receive personal information about:

  • Customers from our Customers when they provide it to us;
  • Customers from our Delivery Services when they confirm a delivery, or other interaction with Customers;
  • Visitors to New Haven Direct Connect Sites from our advertising, analytics, and internet service provider partners related to a visitor’s interactions with our New Haven Direct Connect Sites or advertisements;
  • Other third parties on occasion when provided for legitimate business operational purposes.

We don’t buy or sell personal information.

Cookies and Other Tracking Technologies

We use cookies, which are pieces of information that a website transfers to an individual’s computer hard drive for record keeping purposes, and similar tracking technologies on our website and when providing New Haven Direct Connect Sites.  Some cookies are set by us and called first-party cookies. We also use third-party cookies (which are cookies from a domain different than the domain of the website you are visiting) for our advertising and marketing efforts.

You have a choice about the placement of cookies on New Haven Direct Connect Sites. You can use your web browser to directly block all cookies, or just third-party cookies, through your browser settings. Using your browser settings to block all cookies, including strictly necessary ones, may interfere with proper site operation.  Guidance on how to control cookies in popular browsers are contained in their privacy and/or security settings.

You can also find additional information on cookie controls and advertisement here:


How We Use Personal Information We Collect

In addition to the uses described elsewhere in this Privacy Notice and in other notices at or before the point of collection from you, we may use your personal information to:

  • improve your browsing experience by personalizing the New Haven Direct Connect Sites;
  • subject to any consent requirements, send information or content to you which we think may be of interest to you by post, email, or other means and send you marketing communications relating to our business;
  • develop and improve our Services;
  • facilitate our business partnerships, customer assistance, quality assurance, and other operational purposes;
  • subject to any consent requirements, send promote use of our services to you and share promotional and information content with you in accordance with your communication preferences;
  • provide other companies with statistical information about our individuals. When we do so, this information will not be used to identify any individual and will only be shared on an aggregate and de-identified basis;
  • contact you about technical, operational, and administrative matters;
  • send information to you regarding changes to our Terms of Use, Privacy Policy, or other legal agreements;
  • investigate and help prevent security issues and abuse; or
  • meet legal requirements.


How We Share Information With Others

We (or our service providers on our behalf) may share your personal information as required or permitted by law:

  • With Delivery Services in order to facilitate the delivery of our Products
  • With our Customers to provide our Service to them;
  • With our service providers pursuant to a contract by which they are required to protect your personal information, including:
    • data processing contractors that provide computer services on our behalf;
    • web hosting or web development firms that host or develop parts of New Haven Direct Connect Sites;
    • Delivery Services that will fulfill your requests;
    • billing firms that process your orders;
    • marketing firms that will assist us with direct marketing;
    • data analytics firms that help us conduct customer research and analyze users’ interactions with New Haven Direct Connect Sites;
  • With third parties:
    • to facilitate a direct relationship with you, including in connection with any program we administer jointly or on behalf of the business partner;
    • to enable electronic communications with you as part of a purchase, a program, or other activity in which you have elected to participate.
  • With a purchaser of New Haven Direct Connect or any of the New Haven Direct Connect affiliates (or their assets);
  • To comply with legal orders and government requests, or as needed to support auditing, compliance, and corporate governance functions;
  • To combat fraud or criminal activity, and to protect our rights or those of our affiliates, users, and business partners, or as part of legal proceedings affecting New Haven Direct Connect or our business partners;
  • In response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in the United States and other countries where we operate;
  • With your consent.


Sharing Information With Our Service Providers

We use a variety of service provider to provide our Services.  For example, we use the following:

  • Google Analyticsto provide analytics services. For more information about how Google uses this data, you can visit: How Google uses data when you use our partners’ sites or apps. Additionally, you can use the Google Analytics opt-out browser add-on to opt-out of having your activity on New Haven Direct Connect Owned Sites available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (gtag.js, analytics.js) that is running on websites from sharing information with Google Analytics about visit activity.
  • We share data with our hosting provider that is collected when you visit one of the New Haven Direct Connect Owned Sites hosted by them, including (i) information about your browser, network and device; (ii) web pages you visited prior to coming to the website; and (iii) your IP address. Our hosting provider needs the data to run these sites, and to protect and improve its platform and services. They analyze the data in a de-personalized form.


Sharing Information With Our Remarketing Providers


New Haven Direct Connect may use Google’s remarketing services to advertise on third party websites to previous visitors to New Haven Direct Connect Owned Sites. Third-party vendors like Google use cookies to serve ads based on someone’s past visits to the New Haven Direct Connect Owned Sites. Any data collected will be used in accordance with our own privacy policy, as well as Google’s privacy policy. You can opt out of Google’s use of cookies or device identifiers by visiting Google’s Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page or control the use of device identifiers by using your device’s settings.


Data Security

The security of your personal information is very important to us. We use physical, electronic, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to the New Haven Direct Connect Sites. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the New Haven Direct Connect Sites.

Third Party Links

New Haven Direct Connect Sites may, from time to time, contain links to and from third party websites, such as partners, affiliates, and advertisers.  If you follow a link to any external website, it will have its own privacy policy and we are not responsible for the content or practices of such third-party websites or their policies. We are also not responsible for any information that you might share with such linked websites. You should refer to each website’s respective privacy policy and practices before you submit any personal information.

Your California Privacy Rights:

The California Consumer Privacy Act (CCPA) requires specific disclosures for California residents. Please see our CCPA Policy for more information.

Canadian Privacy Rights

If you are a resident of Canada, under Canadian law have the right to request access to and to correct the personal information that New Haven Direct Connect holds about you.

If you want to review, verify, correct, or withdraw consent to the use of your personal information you may send us an email at

to request access to, correct, or delete any personal information that you have provided to us. Please note that if you withdraw your consent, we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. We may charge you a fee to access your personal information, however, we will notify you of any fee in advance.

We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at


Please note that if you withdraw your consent we may not be able to provide you with the Services or New Haven Direct Connect Sites. We will explain the impact to you at the time to help you with your decision.

If you are concerned about our response or would like to correct the information provided, you may contact our New Haven Direct Connect Privacy Officer at

Data Collected From Children

The New Haven Direct Connect Sites are not intended for children under 13 years of age. No one under age 13 may provide any information to the New Haven Direct Connect Sites. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the New Haven Direct Connect Sites. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at

Do Not Track Disclosure

Regulatory agencies such as the U.S. Federal Trade Commission have promoted the concept of Do Not Track as a mechanism to permit Internet users to control online tracking activity across websites through their browser settings. Since no industry standard has been adopted, we currently do not process or comply with any web browser’s “do-not-track” signal or other similar mechanism that indicates a request to disable online tracking of individual users who visit New Haven Direct Connect Sites.

Changes to Our Privacy Notice

We may update this Privacy Notice to reflect changes to our data practices.  If we make any material changes we will notify you by email (if applicable) or by means of a notice on our website or in the New Haven Direct Connect Sites prior to becoming effective.  We encourage you to periodically review this page for the latest data on our privacy practices.

Contact Information for Complaints or Concerns

If you have any questions or comments about New Haven Direct Connect’s Privacy Notice please email your questions or comments to

We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information, our compliance with this policy, and with applicable privacy laws. To discuss our compliance with this policy please contact us using the contact information listed above.

New Haven Direct Connect Privacy Policy for California Residents

Effective Date: March 16, 2023

Last Updated: March 16, 2023


This Privacy Policy for California Residents (“CCPA Policy”) supplements the information contained in New Haven Direct Connect’s Privacy Notice and applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this Policy.


Like our Privacy Notice, this CCPA Policy does not apply to workforce-related personal information collected from California-based employees, job applicants, contractors, or similar individuals. Where noted in this CCPA Policy, the CCPA temporarily exempts personal information reflecting a written or verbal business-to-business communication (“B2B personal information”) from some its requirements.


Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

  • Right to Know and Access: You have the right to know (and request that we disclose to you) what personal information collected, sold, and disclosed about you.
  • Right to Request Deletion: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. 
  • Right to Opt-Out of the Sale of Your Personal Information. If you are age 16 or older, you have the right to direct us to not sell your personal information at any time. We do not sell the personal information of consumers, including those under 16 years of age. 
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not: (i) deny you goods or services; (ii) charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; (iii) provide you a different level or quality of goods or services; or (iv) suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.


The CCPA temporarily exempts B2B personal information from these requirements, so our B2B contacts may not receive substantive responses to these requests. 

Exercising Your Rights and Choices

To exercise your rights to know or delete described above, please submit a request by emailing us at with the subject line: CCPA REQUEST. 

Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information. You may only submit a request to know twice within a 12-month period. 


Your request to know or delete must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include providing us with your name, email address, physical address, and other information we may need to verify you identity, which varies depending on your relationship with us. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

You do not need to create an account with us to submit a request to know or delete. We will only use personal information provided in the request to verify the requestor’s identity or authority to make it.

Contact Us

If you have any questions or comments about New Haven Direct Connect’s Privacy Notice please email your questions or comments to

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