How to Build Iconic Brands

This podcast is our founder Steve Thomas discussing his career and the creation of New Haven Direct Connect.  It’s an interesting jourey down memory lane and Steve’s career as a five-time CMO and brand marketing expert who’s led campaigns for major franchises like Burger King and Subway, transforming Subway into a nutritional fast-food choice, prior to launching New Haven Direct Connect. With a track record of scaling brands like Edible Arrangements from 600 to over 1,300 locations, Steve now focuses on New Haven Direct Connect, a Connecticut-based business delivering beloved Northeastern flavors to those who’ve moved away. Steve brings decades of experience in eCommerce, local marketing, and brand loyalty, all grounded in his passion for connecting people with trusted, nostalgic brands.