Note: If your order both, our Kosher and non-Kosher products will ship together. All of our food is pre-packaged however, so the food itself will not contact one another.
B'shert often refers to one’s soulmate. For Jodi Seidner it refers to her destiny to be a baker. Her great grandmother owned a bakery in the town of Horodenka; currently part of Ukraine. The bakery was a bustling cornerstone of the Jewish community and she baked the most delicious challah.
After World War I, the family immigrated to New York in 1920 and settled in Harlem, later moving to Brooklyn. Jodi’s grandmother remembered a few of her mom’s recipes, and made them for Jodi and her sister. I asked her to write down her recipes when she was well into her 80s. She tried to remember them as best she could, but often would just chuckle and say, “I don’t remember. You figure it out mamala.” It took Jodi years to figure it out and to try and remember all the love she added to each recipe, but she did.
The goal for Sweet Seidner’s is very similar to that of New Haven Direct Connect, it’s to help your family create special memories, by sharing treats that show how much you care.
New Haven Direct Connect offers a delicious mix of Sweet Seidner's favorites.
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